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【美白產品品牌NIVEA 廣告涉及膚色歧視】

<p>美容產品經常標榜能夠將膚色變白,為了推廣產品,商家策劃廣告時通常會突顯使用產品前和後的效果對比,好讓吸引顧客。美白產品廣告是十分難掌握的,稍有不慎會導致廣告被認為有種族和膚色歧視之嫌。在2011年,NIVEA就在英國《君子雜誌》上刊登了一則廣告,廣告中一名短頭髮、形象俊俏的黑人男子,手持著一個類似非洲人的面具,這面具上貼滿蓬鬆的頭髮,而且滿面鬍鬚,看起來十分不整潔的樣子。<&sol;p>&NewLine;<p>廣告上有宣傳語句:「讓自己重新走向文明。」不少人看到這廣告後,都認為這廣告有歧視非洲人的意味,有些人甚至聲言因為這廣告而罷買這公司產品。最後,NIVEA發表聲明道歉:「我們向任何一位因為這廣告已感到被冒犯的人作出道歉 ,我們明白這廣告有可能誤導了消費者,所以已經將廣告撤回。」<&sol;p>&NewLine;<p><img class&equals;"alignnone size-full wp-image-5887" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;niveamen&period;jpg" alt&equals;"" width&equals;"640" height&equals;"400" &sol;><&sol;p>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"i4vxlpHfkU"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e7&percnt;99&percnt;bd&percnt;e5&percnt;8d&percnt;b3&percnt;e6&percnt;98&percnt;af&percnt;e7&percnt;b4&percnt;94&percnt;e6&percnt;ad&percnt;a3&percnt;e3&percnt;80&percnt;91&sol;">【白即是純正】<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" title&equals;"&&num;8220&semi;【白即是純正】&&num;8221&semi; &&num;8212&semi; 香港郵輪愛好者 及 Ben 哥哥有話兒" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e7&percnt;99&percnt;bd&percnt;e5&percnt;8d&percnt;b3&percnt;e6&percnt;98&percnt;af&percnt;e7&percnt;b4&percnt;94&percnt;e6&percnt;ad&percnt;a3&percnt;e3&percnt;80&percnt;91&sol;embed&sol;&num;&quest;secret&equals;i4vxlpHfkU" data-secret&equals;"i4vxlpHfkU" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"AjI5TWftqn"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e6&percnt;97&percnt;a5&percnt;e6&percnt;b8&percnt;85&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;bc&percnt;82&percnt;e7&percnt;99&percnt;bd&percnt;e7&percnt;90&percnt;83&percnt;e6&percnt;98&percnt;9f&percnt;e5&percnt;a4&percnt;a7&percnt;e5&percnt;9d&percnt;82&percnt;e7&percnt;9b&percnt;b4&percnt;e7&percnt;be&percnt;8e&percnt;e8&percnt;86&percnt;9a&percnt;e8&percnt;89&percnt;b2&percnt;e6&percnt;8d&percnt;b1&percnt;e8&percnt;bd&percnt;9f&percnt;e3&percnt;80&percnt;91&sol;">【日清廣告漂白球星大坂直美膚色捱轟】<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" title&equals;"&&num;8220&semi;【日清廣告漂白球星大坂直美膚色捱轟】&&num;8221&semi; &&num;8212&semi; 香港郵輪愛好者 及 Ben 哥哥有話兒" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e6&percnt;97&percnt;a5&percnt;e6&percnt;b8&percnt;85&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;bc&percnt;82&percnt;e7&percnt;99&percnt;bd&percnt;e7&percnt;90&percnt;83&percnt;e6&percnt;98&percnt;9f&percnt;e5&percnt;a4&percnt;a7&percnt;e5&percnt;9d&percnt;82&percnt;e7&percnt;9b&percnt;b4&percnt;e7&percnt;be&percnt;8e&percnt;e8&percnt;86&percnt;9a&percnt;e8&percnt;89&percnt;b2&percnt;e6&percnt;8d&percnt;b1&percnt;e8&percnt;bd&percnt;9f&percnt;e3&percnt;80&percnt;91&sol;embed&sol;&num;&quest;secret&equals;AjI5TWftqn" data-secret&equals;"AjI5TWftqn" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"XDrSfkX3CG"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e5&percnt;8a&percnt;a0&percnt;e6&percnt;8b&percnt;bf&percnt;e5&percnt;a4&percnt;a7&percnt;e5&percnt;9c&percnt;b0&percnt;e9&percnt;90&percnt;b5&percnt;e7&percnt;be&percnt;8e&percnt;e7&percnt;99&percnt;bd&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;83&percnt;b9&percnt;e7&percnt;88&percnt;ad&percnt;e8&percnt;ad&percnt;b0&percnt;e3&percnt;80&percnt;91&sol;">【加拿大地鐵美白廣告惹爭議】<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" title&equals;"&&num;8220&semi;【加拿大地鐵美白廣告惹爭議】&&num;8221&semi; &&num;8212&semi; 香港郵輪愛好者 及 Ben 哥哥有話兒" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e5&percnt;8a&percnt;a0&percnt;e6&percnt;8b&percnt;bf&percnt;e5&percnt;a4&percnt;a7&percnt;e5&percnt;9c&percnt;b0&percnt;e9&percnt;90&percnt;b5&percnt;e7&percnt;be&percnt;8e&percnt;e7&percnt;99&percnt;bd&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;83&percnt;b9&percnt;e7&percnt;88&percnt;ad&percnt;e8&percnt;ad&percnt;b0&percnt;e3&percnt;80&percnt;91&sol;embed&sol;&num;&quest;secret&equals;XDrSfkX3CG" data-secret&equals;"XDrSfkX3CG" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p><img class&equals;"alignnone size-large wp-image-5493" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;廣告可以很好玩-1024x302&period;jpg" alt&equals;"" width&equals;"696" height&equals;"205" &sol;>&num;散文 &num;文章 &num;勵志 &num;正能量 &num;創意 &num;心理 &num;實驗 &num;中學 &num;小學 &num;幼稚園 &num;歷史&num;創新 &num;歷史 &num;理想人生說明書<&sol;p>&NewLine;

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