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【馬航「想去玩,卻不知道去哪裡?」廣告中招】

<p>馬來西亞航空在2014年推出一個廣告,廣告的主題是「想去玩,卻不知道去哪裡?」這個廣告主題本來沒有什麼問題,只是想帶來出無論你想去哪裏玩,馬來西亞航空都能滿足你的願望,從而推廣馬來西亞航空的航線遍布全球。但這主題對於馬來西亞航空來說,就儼如一個咀咒,因為在幾個月前,馬來西亞發生一單舉世震驚的M H 370航空事故,這班飛機由吉隆坡飛往中國北京途中離奇消失,至今還沒有明確下落,機上全部人消失得無影無蹤,就像廣告的主題一樣「卻不知去哪裡?」<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;5700" aria-describedby&equals;"caption-attachment-5700" style&equals;"width&colon; 549px" class&equals;"wp-caption alignnone"><img class&equals;"wp-image-5700 size-full" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;Malaysia-Airlines-Tweet&period;png" alt&equals;"" width&equals;"549" height&equals;"121" &sol;><figcaption id&equals;"caption-attachment-5700" class&equals;"wp-caption-text">馬航在Twitter 上發z佈廣告主題<&sol;figcaption><&sol;figure>&NewLine;<p>不少人認為這廣告正在MH 370的受害者親友傷口上灑鹽,這班廣告創作人並沒有考慮公司剛剛經歷的悲劇,竟然在廣告中讓人引起悲劇的聯想,因此一場公關災難。<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;5701" aria-describedby&equals;"caption-attachment-5701" style&equals;"width&colon; 600px" class&equals;"wp-caption alignnone"><img class&equals;"wp-image-5701 size-full" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;20141201164347243&period;jpg" alt&equals;"馬航就廣告道歉" width&equals;"600" height&equals;"271" &sol;><figcaption id&equals;"caption-attachment-5701" class&equals;"wp-caption-text">馬航就廣告道歉<&sol;figcaption><&sol;figure>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"mwspHFyS5z"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e8&percnt;8b&percnt;b1&percnt;e5&percnt;9c&percnt;8b&percnt;e8&percnt;88&percnt;aa&percnt;e7&percnt;a9&percnt;ba&percnt;e3&percnt;80&percnt;8c&percnt;e6&percnt;8e&percnt;a2&percnt;e7&percnt;b4&percnt;a2&percnt;e5&percnt;8d&percnt;b0&percnt;e5&percnt;ba&percnt;a6&percnt;e6&percnt;b4&percnt;8b&percnt;e3&percnt;80&percnt;8d&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e8&percnt;a2&percnt;ab&percnt;e8&percnt;aa&percnt;8d&percnt;e7&percnt;82&percnt;ba&percnt;e6&percnt;b6&percnt;88&percnt;e8&percnt;b2&percnt;bb&percnt;e9&percnt;a6&percnt;ac&percnt;e8&percnt;88&percnt;aamh370&sol;">【英國航空「探索印度洋」廣告被認為消費馬航MH370空難】<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" title&equals;"&&num;8220&semi;【英國航空「探索印度洋」廣告被認為消費馬航MH370空難】&&num;8221&semi; &&num;8212&semi; 香港郵輪愛好者 及 Ben 哥哥有話兒" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e8&percnt;8b&percnt;b1&percnt;e5&percnt;9c&percnt;8b&percnt;e8&percnt;88&percnt;aa&percnt;e7&percnt;a9&percnt;ba&percnt;e3&percnt;80&percnt;8c&percnt;e6&percnt;8e&percnt;a2&percnt;e7&percnt;b4&percnt;a2&percnt;e5&percnt;8d&percnt;b0&percnt;e5&percnt;ba&percnt;a6&percnt;e6&percnt;b4&percnt;8b&percnt;e3&percnt;80&percnt;8d&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e8&percnt;a2&percnt;ab&percnt;e8&percnt;aa&percnt;8d&percnt;e7&percnt;82&percnt;ba&percnt;e6&percnt;b6&percnt;88&percnt;e8&percnt;b2&percnt;bb&percnt;e9&percnt;a6&percnt;ac&percnt;e8&percnt;88&percnt;aamh370&sol;embed&sol;&num;&quest;secret&equals;mwspHFyS5z" data-secret&equals;"mwspHFyS5z" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"kzBNHMaXFQ"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e6&percnt;b6&percnt;88&percnt;e8&percnt;b2&percnt;bb&percnt;e9&percnt;a6&percnt;ac&percnt;e8&percnt;88&percnt;aa&percnt;e7&percnt;a9&percnt;ba&percnt;e9&percnt;9b&percnt;a3&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;8d&percnt;b1&percnt;e8&percnt;bd&percnt;9f&percnt;e3&percnt;80&percnt;91&sol;">【消費馬航空難廣告捱轟】<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" title&equals;"&&num;8220&semi;【消費馬航空難廣告捱轟】&&num;8221&semi; &&num;8212&semi; 香港郵輪愛好者 及 Ben 哥哥有話兒" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;&percnt;e3&percnt;80&percnt;90&percnt;e6&percnt;b6&percnt;88&percnt;e8&percnt;b2&percnt;bb&percnt;e9&percnt;a6&percnt;ac&percnt;e8&percnt;88&percnt;aa&percnt;e7&percnt;a9&percnt;ba&percnt;e9&percnt;9b&percnt;a3&percnt;e5&percnt;bb&percnt;a3&percnt;e5&percnt;91&percnt;8a&percnt;e6&percnt;8d&percnt;b1&percnt;e8&percnt;bd&percnt;9f&percnt;e3&percnt;80&percnt;91&sol;embed&sol;&num;&quest;secret&equals;kzBNHMaXFQ" data-secret&equals;"kzBNHMaXFQ" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p><img class&equals;"alignnone size-large wp-image-5493" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;廣告可以很好玩-1024x302&period;jpg" alt&equals;"" width&equals;"696" height&equals;"205" &sol;><&sol;p>&NewLine;<p>&num;散文 &num;文章 &num;勵志 &num;正能量 &num;創意 &num;心理 &num;實驗 &num;中學 &num;小學 &num;幼稚園 &num;歷史&num;創新 &num;歷史 &num;理想人生說明書 &num;廣告 &num;marketing<&sol;p>&NewLine;

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