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【KFC利用雞腿代表黑人抗爭玩出火】

<p>每年8月1日是加勒比海國家特立尼達和多巴哥的黑奴解放日,為了慶祝這節日, KFC在2020年推出了一個廣告在。廣告文案中,一隻KFC炸雞腿在照片中間,而背景是相對陰沉的顏色,一絲光線照射在雞腿上,並將它的倒影投射在背後的牆上。這個廣告利用這隻雞腿代表黑人爭取獨立的抗爭力量,廣告配有文字:「解放日快樂!」<&sol;p>&NewLine;<blockquote class&equals;"twitter-tweet">&NewLine;<p dir&equals;"ltr" lang&equals;"en">Yes this is real&period; <a href&equals;"https&colon;&sol;&sol;t&period;co&sol;07QpCgTtIo">pic&period;twitter&period;com&sol;07QpCgTtIo<&sol;a><&sol;p>&NewLine;<p>— Ian Miles Cheong &lpar;&commat;stillgray&rpar; <a href&equals;"https&colon;&sol;&sol;twitter&period;com&sol;stillgray&sol;status&sol;1290061476900691969&quest;ref&lowbar;src&equals;twsrc&percnt;5Etfw">August 2&comma; 2020<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><script async src&equals;"https&colon;&sol;&sol;platform&period;twitter&period;com&sol;widgets&period;js" charset&equals;"utf-8"><&sol;script><&sol;p>&NewLine;<p>但當地黑人看到這廣告後,並不感受到KFC本來想表達的意思,反而認為KFC這廣告冒犯了他們。首先,解放日理論上是歡天喜地的日子,但廣告中利用深沉的色調,讓人看起來有悲傷的感覺。另外,廣告中利用炸雞代表抗爭中的黑人,以雞比喻人,難怪得不到人們的理解。最後, KFC承認廣告失誤之處,並作出道歉。<&sol;p>&NewLine;<blockquote class&equals;"instagram-media" style&equals;"background&colon; 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8px solid transparent&semi; transform&colon; translateY&lpar;16px&rpar;&semi;"><&sol;div>&NewLine;<div style&equals;"background-color&colon; &num;f4f4f4&semi; flex-grow&colon; 0&semi; height&colon; 12px&semi; width&colon; 16px&semi; transform&colon; translateY&lpar;-4px&rpar;&semi;"><&sol;div>&NewLine;<div style&equals;"width&colon; 0&semi; height&colon; 0&semi; border-top&colon; 8px solid &num;F4F4F4&semi; border-left&colon; 8px solid transparent&semi; transform&colon; translateY&lpar;-4px&rpar; translateX&lpar;8px&rpar;&semi;"><&sol;div>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<div style&equals;"display&colon; flex&semi; flex-direction&colon; column&semi; flex-grow&colon; 1&semi; justify-content&colon; center&semi; margin-bottom&colon; 24px&semi;">&NewLine;<div style&equals;"background-color&colon; &num;f4f4f4&semi; border-radius&colon; 4px&semi; flex-grow&colon; 0&semi; height&colon; 14px&semi; margin-bottom&colon; 6px&semi; width&colon; 224px&semi;"><&sol;div>&NewLine;<div style&equals;"background-color&colon; &num;f4f4f4&semi; border-radius&colon; 4px&semi; flex-grow&colon; 0&semi; height&colon; 14px&semi; width&colon; 144px&semi;"><&sol;div>&NewLine;<&sol;div>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p style&equals;"color&colon; &num;c9c8cd&semi; font-family&colon; Arial&comma;sans-serif&semi; font-size&colon; 14px&semi; line-height&colon; 17px&semi; margin-bottom&colon; 0&semi; margin-top&colon; 8px&semi; overflow&colon; hidden&semi; padding&colon; 8px 0 7px&semi; text-align&colon; center&semi; text-overflow&colon; ellipsis&semi; white-space&colon; nowrap&semi;"><a style&equals;"color&colon; &num;c9c8cd&semi; font-family&colon; Arial&comma;sans-serif&semi; font-size&colon; 14px&semi; font-style&colon; normal&semi; font-weight&colon; normal&semi; line-height&colon; 17px&semi; text-decoration&colon; none&semi;" href&equals;"https&colon;&sol;&sol;www&period;instagram&period;com&sol;p&sol;CDXbyl9phPq&sol;&quest;utm&lowbar;source&equals;ig&lowbar;embed&amp&semi;utm&lowbar;campaign&equals;loading" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">A post shared by KFC &lpar;TT&rpar; &lpar;&commat;kfc&period;tt&rpar;<&sol;a> on <time style&equals;"font-family&colon; Arial&comma;sans-serif&semi; font-size&colon; 14px&semi; line-height&colon; 17px&semi;" datetime&equals;"2020-08-02T00&colon;05&colon;01&plus;00&colon;00">Aug 1&comma; 2020 at 5&colon;05pm PDT<&sol;time><&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;blockquote>&NewLine;<p><script async src&equals;"&sol;&sol;www&period;instagram&period;com&sol;embed&period;js"><&sol;script><br &sol;>&NewLine;<img class&equals;"alignnone size-large wp-image-5493" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2020&sol;08&sol;廣告可以很好玩-1024x302&period;jpg" alt&equals;"" width&equals;"696" height&equals;"205" &sol;><&sol;p>&NewLine;<p>&num;散文 &num;文章 &num;勵志 &num;正能量 &num;創意 &num;心理 &num;實驗 &num;中學 &num;小學 &num;幼稚園 &num;歷史&num;創新 &num;歷史 &num;理想人生說明書 &num;廣告 &num;marketing<&sol;p>&NewLine;

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