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借力打力:點解漢堡王會停售華堡一天

<p><span class&equals;"dropcap dropcap3" style&equals;"color&colon; &num;612602&semi;">中<&sol;span><strong><span style&equals;"color&colon; &num;612602&semi;">國人有句說話:「同行如敵國」,漢堡王和麥當勞是西式快餐店的兩大鉅頭,兩者競爭激烈的程度不言而喻,它們更加會經常借意取笑對方。<&sol;span><&sol;strong><&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>例如在2019 å¹´1月,麥當勞在歐盟地區失去了巨無霸漢堡(Big Mac)商標權,也就是在當地任何人也可以製作一款名叫「巨無霸」的漢堡包,漢堡王當然不會放過這個揶揄對手的機會,位於瑞典的漢堡王馬上將分店的多款漢堡包命名為「巨無霸Big Mac」,引起一時熱話。 &lpar;影片如下&rpar;<&sol;p>&NewLine;<p><amp-youtube layout&equals;"responsive" width&equals;"696" height&equals;"392" data-videoid&equals;"rSiIv-J0mpo" title&equals;"Burger King – The Not Big Macs"><a placeholder href&equals;"http&colon;&sol;&sol;youtu&period;be&sol;rSiIv-J0mpo"><img src&equals;"https&colon;&sol;&sol;i&period;ytimg&period;com&sol;vi&sol;rSiIv-J0mpo&sol;hqdefault&period;jpg" layout&equals;"fill" object-fit&equals;"cover" alt&equals;"Burger King – The Not Big Macs"><&sol;a><&sol;amp-youtube><&sol;p>&NewLine;<p>但最近,<strong><span style&equals;"color&colon; &num;612602&semi;">阿根廷的漢堡王<&sol;span><&sol;strong>竟然出了一個廣告,上面是一對拖著的手,心水清的朋友必定知道左邊的代表漢堡王,右邊的代表麥當勞。剛才不是說漢堡王和麥當勞是死對手嗎,為甚麼他們忽然會那麼友善呢?<&sol;p>&NewLine;<p><img class&equals;"alignnone wp-image-1217 size-large" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;wp-content&sol;uploads&sol;2019&sol;12&sol;K&lowbar;cmaXmFrP9uD27CDlVhDIsyS5uQUBpffDKA&lowbar;nwygP4-1024x653&period;jpg" alt&equals;"" width&equals;"696" height&equals;"444" &sol;><&sol;p>&NewLine;<p>原來當天,<strong><span style&equals;"color&colon; &num;612602&semi;">麥當勞正舉行一個為癌病兒童籌款的活動,顧客只要購買一個巨無霸,麥當勞就會捐2美金給有需要的小朋友<&sol;span><&sol;strong>。<strong><span style&equals;"color&colon; &num;612602&semi;">漢堡王於是決定停售其暢銷產品「華堡」一日,鼓勵消費者去光顧麥當勞的巨無霸。<&sol;span><&sol;strong>這可是一石二鳥之計:<&sol;p>&NewLine;<ol>&NewLine;<li>麥當勞舉辦這活動本身十分具意義,漢堡王這奇招可以讓更多人知道這籌款活動,能夠為更多有需要的小朋友籌得善款。<&sol;li>&NewLine;<li>漢堡王在這次推廣活動中,可以說不需要甚麼成本,就能達到很正面的宣傳效果,也許你會說:「它停賣了一天皇牌產品,損失了不少收入。」但你細心想想,如果要在地球另一邊舉辦一個推廣活動令到在香港的筆者也知道,商家需要付出多少的廣告費才能有這效果。相對這些廣告費,這些收入根本不算甚麼。<&sol;li>&NewLine;<&sol;ol>&NewLine;<p>漢堡王這招可以說是「<strong><span style&equals;"color&colon; &num;612602&semi;">借力打力<&sol;span><&sol;strong>」,利用競爭對手的推廣活動,為自己用最低的成本獲得更高的名聲,實在十分成功。更重要的是,這推廣告訴我們,做生意不一定要將競爭對手置之死地,有時候一起合作,將市場做大,這氣量才是難得的。<&sol;p>&NewLine;<p>&num;散文 &num;文章 &num;勵志 &num;正能量 &num;創意 &num;心理 &num;實驗 &num;中學 &num;小學 &num;幼稚園 &num;歷史&num;創新 &num;歷史<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<h1><strong>全本書看:<&sol;strong><&sol;h1>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"N8SerFJ18J"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;learn-creative-ep&sol;">《淺談創意學》足本版<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe title&equals;"&&num;8220&semi;《淺談創意學》足本版&&num;8221&semi; &&num;8212&semi; Ben 哥哥有話兒" class&equals;"wp-embedded-content" sandbox&equals;"allow-scripts" security&equals;"restricted" style&equals;"position&colon; absolute&semi; clip&colon; rect&lpar;1px&comma; 1px&comma; 1px&comma; 1px&rpar;&semi;" src&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;learn-creative-ep&sol;embed&sol;&num;&quest;secret&equals;N8SerFJ18J" data-secret&equals;"N8SerFJ18J" width&equals;"600" height&equals;"338" frameborder&equals;"0" marginwidth&equals;"0" marginheight&equals;"0" scrolling&equals;"no"><&sol;iframe><&sol;p>&NewLine;<h2><&sol;h2>&NewLine;<blockquote class&equals;"wp-embedded-content" data-secret&equals;"bPHyi18Xy0"><p><a href&equals;"https&colon;&sol;&sol;www&period;benarticle&period;com&sol;inspiration-book-ep&sol;">《理想人生說明書》足本版<&sol;a><&sol;p><&sol;blockquote>&NewLine;<p><iframe title&equals;"&&num;8220&semi;《理想人生說明書》足本版&&num;8221&semi; 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