【創新文章】星巴克差點因為創新而滅亡

Ben Lee

4 years ago

&NewLine;<p>æå·´åå¨å¨çåå°ååºæ¸ç®å·²ç¶è¶é33,000éï¼æ¯ä¸çä¸æå¤§çé£éåå¡åºåçãå¨çç¬¬ä¸éStarbucksåµç«æ¼1971å¹´ç¾åè¥¿éåï¼å¶å¾éååçè¢«èè²æ¶è³¼ï¼ä¸¦å¨ä»é å°ä¸é«éç¼å±ãå°äº2000å¹´èè²ä»»æå±æ»¿æï¼ä»æ±ºå®å¸ä¸æè£ï¼è®ç®¡çå±¤æ¥æ¿ä»çå·¥ä½ç¹¼çºå¸¶é å¬å¸ç¼å±ã&nbsp&semi;</p>&NewLine;&NewLine;&NewLine;&NewLine;<script async="" src="https&colon;//pagead2&period;googlesyndication&period;com/pagead/js/adsbygoogle&period;js&quest;client=ca-pub-5827717744962750" crossorigin="anonymous"></script>&NewLine;<&excl;-- Display Ad -->&NewLine;<ins class="adsbygoogle" style="display&colon;block" data-ad-client="ca-pub-5827717744962750" data-ad-slot="7777107619" data-ad-format="auto" data-full-width-responsive="true"></ins>&NewLine;<script>&NewLine; (adsbygoogle = window&period;adsbygoogle || [])&period;push({})&semi;&NewLine;</script>&NewLine;&NewLine;&NewLine;&NewLine;<p>å¨ä»é¢ä»»å¾ä¸ä¹ï¼æå·´åååºéå§é¸çºæ·æ±°å³çµ±å³çµ±Lineaææ´²é¢¨æ ¼åå¡æ©ï¼ä¸¦ä»¥åèªåæ¹å¼éä½çVerismo 801åå¡æ©ä»£æ¿ãå³çµ±çLineaæ¯ä¸æ¬¾é«ç§æè½å¤ åææ²åºåæ¯åå¡çåå¡æ©ï¼ä½åºå¡éè¦ææä¸å®çæè¡åç¶éé·æéå¹è¨æè½å¤ é§é¦ï¼éå°æ¼æå·´åç®¡çå±¤ä¾èªªæé»æµªè²»äººåè³æºãæ¼æ¯ï¼ç®¡çå±¤æ±ºå®å¼é²ä¸é¨ç¸å°æ´å èªååçåå¡æ©ï¼åºå¡åªéè¦ç°¡å®æä½ï¼ä¾¿è½å¤ æ²åºå³éä¸é¯çåå¡ãçµæï¼æ°ç®¡çå±¤éåæªæ½å¼èµ·äºåççå¼·çè¿´é¿ãé¦åï¼æå·´åå°æéº¥ç¶ååå¶ä»å¿«é¤åºç¼ç¾ï¼åä¾æå·´åç¹èª¿åå¡åªéè¦ä¸é¨ç°¡å®çåå¡æ©ï¼ä»åç¾¨ææå·´åçé«æ¯å©ï¼æ¼æ¯ç´ç´å å¥å¸å ´ãå¨2007å¹´ï¼éº¥ç¶åå®£å¸å¨æä¸14,000å¤éååºéè¨åå¡åºMcCafeï¼æ£å¼è ¶é£æå·´åå¸å ´ãæå·´åçåææ¯ï¼ç®¡çå±¤å®£å¸æå¨ååºå è¨ä¸ææ²»éäºè¼é£ã ä½æ¯ï¼å¬ç¾å°æ¼æå·´åéèåä¸¦ä¸è³£å¸³ï¼ä»åèªçºæå·´åçåç°å·²ç¶æ¶å¤±ï¼èä¸ä»åè½ææ´å¤çé¸æï¼æ¼¸æ¼¸å°±æ¨æ£äºéåçï¼æå·´åçè¡å¹ä¹å¨çæéå§ä¸è·äº40&percnt;&nbsp&semi;</p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;èè²ä¸å¿çè¦èªå·±ä¸ææ¹å¤§çä¼æ¥è½å¾å¦æ¤ä¸å ´ï¼æ¼æ¯å°±èªªæç®¡çå±¤è®èªå·±éæå¸¥å°ï¼ä»ç¥éæå·´åå·²ç¶å¤±å»äºç¶ççééï¼å¦æ¤ä¸å»ï¼å¿å®æè¢«ç¤¾ææ·æ±°ãç¶ä»éæ°æçºä¼æ¥é é äººæï¼ç¬¬ä¸æ¨£å·¥ä½å°±æ¯å°åååºåæ¥ä¸å¤©ï¼ä¸¦åå¡å·¥é²è¡å¹è¨ï¼éæ°åå¡å·¥ä»ç´¹å¬å¸å®ä½æ¯çºäºå®¢æ¶æä¾ç¬¬ä¸åå®¶çé«é©ãæå·´åä¸å®æ¢æ¯çºå®¢äººæä¾åå¡ï¼èæ¯çºä»åæä¾éæ·åæï¼å¥äººè³¼è²·çä¸å®æ¢æ¯ç¢åï¼èæ¯ä¸ç¨®æº«æçæè¦ºãåæï¼ä»å¼å¥äºæ°è¨è¨çåå¡æ©ï¼éç¨®åå¡æ©æ¸å°äºèªåååè½ï¼åå¡å¸«éè¦ä¸äºæå·¥å·¥åºè®å®¢äººè½å¤ çè¦ä»åçæèãéæ¬¾åå¡æ©çé«åº¦æ¯è¼ç®ï¼è½å¤ è®å®¢äººååå¡å¸«å¢å äº¤æµçæ©æï¼å¢å æçå³éãçµæï¼èè²æ¨è¡éäºæ¿çå¾ï¼æå·´åçæ¥ç¸¾æ¢è·ååï¼å¶å¾æ´ååµé«å³°ãéåçæä¾ååè¨´æåï¼ç¶æåæ¡ç¨ä¸äºåµæ°æè¡æï¼æåä¸è¦å¿è¨å¬å¸å®ä½ãæäºåµæ°æè¡éç¶å°å¬å¸çéæå¹«å©ï¼ä½å¦æåä¼æ¥æååæ ¸å¿å®ä½ç¸åï¼æååè¬ä¸è¦æ¡ç¨ï¼å¦åå¾æå¿å®æé©å¾å¶åãä½å¤§å®¶ä¸è¦èª¤æï¼çèä¸¦ä¸æ¯èªªä¸äºè¡æ¥ä¸éè¦åµæ°ï¼å¦èè²éåæå·´åå¾ï¼ä»åæ¨£å¼å¥äºå¨æ°çåå¡æ©ï¼ä½ä»æ¯åºæ¼æå·´åå®ä½éèº«è¨åçï¼çµæçµæ¼ç²å¾æ¶è²»èçèªåã&nbsp&semi;&nbsp&semi;</p>&NewLine;&NewLine;&NewLine;&NewLine;<script async="" src="https&colon;//pagead2&period;googlesyndication&period;com/pagead/js/adsbygoogle&period;js&quest;client=ca-pub-5827717744962750" crossorigin="anonymous"></script>&NewLine;<&excl;-- Display Ad -->&NewLine;<ins class="adsbygoogle" style="display&colon;block" data-ad-client="ca-pub-5827717744962750" data-ad-slot="7777107619" data-ad-format="auto" data-full-width-responsive="true"></ins>&NewLine;<script>&NewLine; (adsbygoogle = window&period;adsbygoogle || [])&period;push({})&semi;&NewLine;</script>&NewLine;&NewLine;&NewLine;&NewLine;<figure class="wp-block-image size-large"><img src="https&colon;//www&period;benarticle&period;com/wp-content/uploads/2021/08/5-1024x576&period;png" alt="" class="wp-image-11282"/><figcaption>Benå¥å¥æè©±å</figcaption></figure>&NewLine;